Find out More in the Chinese Market
SENCENT consistently provides brands with valuable insights and facilitates your understanding of the intricacies of brand marketing in China, and empowers you to accelerate your growth in this thriving consumer market.
Leveraging WeChat Mini Program and Seizing eCommerce Opportunities in 2024
WeChat Mini Program is an application that can be used without downloading (or, an app within the app). After nearly
How Alcohols Thrive in China’s Dynamic eCommerce in 2024
The growth of Chinese eCommerce in the alcohol industry is readily apparent and gaining momentum. Last year, “cost-effective” has become
Unique Insights into the Chinese CBEC: Noteworthy Trends in 2024
With the development of the Internet, logistics, warehousing, and stuff related, the Chinese Cross-Border eCommerce (CBEC) has become a new
Taobao’s “Double 12” Festival Cancelled: A Sign of Evolving Chinese eCommerce
On November 24th, the merchant service hall on Taobao’s web page showed that Taobao’s Double 12 event will no longer
Double 11: From Singles’ Day to Online Shopping Extravaganza
In the midst of 2009, Zhang Yong, then president of Taobao, and his team embarked on an ambitious endeavor to
Ultimate Convenience & Connectivity: Mobile Payments in China’s Digital Realm
In China’s fast-paced and tech-savvy landscape, with an increasing number of people utilizing mobile devices such as smartphones, smartwatches, and tablets