Background Introduction
NEORA is a well-qualified US skincare brand, aiming to help people become the best version of themselves. For 12 years, they’ve been empowering individuals through transformative products, meaningful community connections, and a relentless pursuit of happiness. NEORA is eager to step into the largest market in the world, China, to inspire better living, looks, and future. This ambition led to a strategic collaboration with SENCENT, uniting their efforts to harness the immense potential and navigate the complexities of the Chinese market.
Challenges
1. Unfamiliar Method
NEORA previously exported their products to China through traditional trading methods. Although they were aware of the Cross-Border eCommerce trading model, they lacked familiarity with it and had not yet shipped any goods under this policy. They were eager to explore this new approach, but uncertainty and fear of failure held them back before taking the first step.
2. Delivery Demand
NEORA wants the best China domestic logistics & last-mile delivery, bringing their customers the top tier shopping experiences.
3. Complex Inner System
NEORAhas a highly sophisticated distribution management system, and it has outgrown the capabilities of their existing WeChat Mini-Program, which they previously relied on. The situation is further exacerbated by their inability to contact the technical team responsible for maintaining the Mini-Program, leaving them without means to implement necessary updates or modifications.
Solutions
1. We Take Over
We, SENCENT, a recognized and qualified China Cross-Border eCommerce platform by China Customs, made the process seamless for NEORA. NEORA simply needed to provide the product details and ensure the goods were supplied, while SENCENT efficiently handled the rest of the process from start to finish.
2. We Bring Out the Best
Our fully integrated docking system encompasses everything necessary for Cross-Border eCommerce. It connects China Customs, overseas merchants, and both international and domestic logistics and payment providers. NEORA requested enhanced logistics services, and SENCENT bound their goods delivery to SF Express for efficient domestic delivery. Additionally, both NEORA and consumers can track their shipments through our detailed and traceable system.
3. We Customized
Through intensive collaboration involving hundreds of communication cycles and iterative concept development, we successfully designed and implemented a customized WeChat Site for NEORA. This bespoke solution comprehensively addresses their primary and secondary distribution challenges, while our backend system enables NEORA to track data and accomplish precise internal stats analysis.
Furthermore, our seamless integration has delivered a comprehensive suite of solutions, encompassing customer relationship management (CRM), a dynamic rewards points system, data-driven sales strategy optimization, and automated commission calculations. The flawless execution and robust functionality of these features have not only met but exceeded NEORA’s expectations, earning their strong endorsement.
Achievement
Through its strategic partnership with SENCENT, NEORA has successfully navigated every stage of cross-border eCommerce operations. Our exceptionally productive collaboration, built on mutually beneficial dialogue and technical alignment, has enabled the comprehensive migration of NEORA’s Chinese domestic trading operations to our proprietary WeChat Mini-Program. This operational transformation has significantly accelerated NEORA’s market penetration in China. Both parties acknowledge the strategic value of this partnership, with NEORA explicitly endorsing SENCENT’s capacity to deliver streamlined cross-border solutions that align with evolving market demands.
SENCENT has established a strong foothold in the Cross-Border eCommerce sector by delivering innovative solutions that break away from conventional models. Our competitive edge lies in proprietary system architecture, customization capabilities, and proven expertise in scalable platform development – all tailored to address the unique complexities of Chinese eCommerce.
