SUNRIDER is a multi-level marketing company which is primarily known for selling herbal products such as diet pills, teas, and health snacks. In light of the expansive and dynamic Chinese market landscape and the bright prospects for their product, SUNRIDER sought to expedite the entry of new offerings into China. This drive led them to forge a comprehensive collaboration with SENCENT, aligning their strategies to capitalize on the vast opportunities and intricate nuances of the Chinese market.