SUNRIDER – American Health Brand’s First Step into Chinese Cross-Border eCommerce

Background Introduction

SUNRIDER is a multi-level marketing company which is primarily known for selling herbal products such as diet pills, teas, and health snacks. In light of the expansive and dynamic Chinese market landscape and the bright prospects for their product, SUNRIDER sought to expedite the entry of new offerings into China. This drive led them to forge a comprehensive collaboration with SENCENT, aligning their strategies to capitalize on the vast opportunities and intricate nuances of the Chinese market.

Challenges

1. Unfamiliar Method

SUNRIDER used to export their products to China in the general trading method, they have heard about the Cross-Border eCommerce trading mode but are not familiar with it and no goods are on the way under this policy. So, they wanted to have a try, but before everything started, they felt unsure and afraid to fail.

2. Logistics Requirement

SUNRIDER needs better China domestic logistics & last-mile delivery, they want to give their customers the best shopping experiences.

Solutions

1. We Handle

SENCENT has been recognized in China Customs and owns a qualified China Cross-Border eCommerce platform. SUNRIDER only needed to provide us with the details of the goods and make the goods supplied, then, the rest of the job was done by SENCENT in full efficiency.

2. Best Delivery

Our highly integrated docking system connects everything Cross-Border eCommerce needs. From China Customs, and overseas merchants, to international & domestic logistics and payment companies. SUNRIDER said they asked for superior logistics services, so SENCENT specially linked their goods with SF Express to finish the domestic delivery. Moreover, both SUNRIDER and consumers can check where the goods are on our system – detailed and traceable.

Achievement

SUNRIDER has walked through the entire Cross-Border eCommerce process smoothly with the help of SENCENT, and all the goods were handed to the customer’s home within 5 days, even the order needed to be delivered from the very south to the very north of China. SUNRIDER now enters the Chinese market way faster than before, and is very satisfied to cooperate with SENCENT.

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